Why engagement rate matters for monetization
Brands and sponsors often require a minimum engagement rate before partnering with a creator. A high engagement rate also signals to the algorithm that your audience is loyal — boosting distribution.
Engagement rate benchmarks
- Below 1% — Low. Audience is passive or there's a title/content mismatch
- 1–3% — Average for large channels (1M+ subscribers)
- 3–6% — Good. Sponsors will find this attractive
- 6%+ — Excellent. Typical of tight, loyal niche communities
