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Dashboard & Insights

Using the Insights page

1 min read Verified Guide

Deep-dive analytics: audience demographics, traffic sources, and trend graphs

What's on the Insights page?

Insights provides a deeper look at your channel's historical performance. Unlike the Dashboard (which shows a snapshot), Insights shows trends over time.

  • Growth Charts — Subscriber and view count over 7, 28, 90, or 365 days
  • Traffic Sources — Where your views come from: YouTube search, suggested, external, browse features, etc.
  • Audience Geography — Top countries watching your content — important for CPM calculations
  • Upload Consistency — Visual heatmap of your upload frequency over time
  • Engagement Trends — Likes, comments, and shares over time

Cross-reference Traffic Sources with your Keyword Research data. If "YouTube Search" is low, you need stronger SEO on titles and descriptions.

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